On 10 October 2019, the IB Trends in Marketing Minor students ran a LinkedIn Local event, with the guidance of lecturer, Renee Veldman-Tentori.
Learning Objectives & Assignment
The goal of this event was to learn more about Digital & Tech Trends, as well as practice creating Digital Content. In 13 teams of 5 students, each firstly researched what LinkedIn Local was, and did a brief brand and digital marketing audit to analyse what had happened in the past. They then applied this knowledge to look forward and create a digital marketing strategy for our own live event. Then, either before, during and/or after the event, each team had to create two pieces of digital content – one being a video of 1-2 minutes long, and the other a piece of content of their choice. Here are the results!
Team 1
Team 2
Team 3
Team 4
Team 5
Team 6
Team 7
Team 8
Team 9
Team 10
Team 11
Team 13
Team 14
Apart from a video, students could create another piece of (digital) content of their choice:
Team 1 created a promo image:
Team 2 created a poster:
Team 3 created an infographic:
Team 4 created a meme
Team 5 created a reminder image, sized for both LinkedIn & Instagram:
Team 6 created an impressive suite of content optimised for Facebook, LinkedIn and Instagram (with correct sizing for each individual channel):
Team 7 created a (digital) poster:
Team 8 took photos at the event which attendees could use on their LinkedIn profiles: https://photos.app.goo.gl/rzpVscvNvsH6thYHA
Team 9 created a (digital) poster:
Team 10 created a promotional (digital) poster:
Team 11 created group photos:
Team 13 created an Infographic after the event:
Team 14 took some photos at the event: https://photos.app.goo.gl/6wTGDfFnpdiwAKHC6