LinkedIn Local (October 2019)


On 10 October 2019, the IB Trends in Marketing Minor students ran a LinkedIn Local event, with the guidance of lecturer, Renee Veldman-Tentori.

Learning Objectives & Assignment

The goal of this event was to learn more about Digital & Tech Trends, as well as practice creating Digital Content. In 13 teams of 5 students, each firstly researched what LinkedIn Local was, and did a brief brand and digital marketing audit to analyse what had happened in the past. They then applied this knowledge to look forward and create a digital marketing strategy for our own live event. Then, either before, during and/or after the event, each team had to create two pieces of digital content – one being a video of 1-2 minutes long, and the other a piece of content of their choice. Here are the results!

Team 1

Team 2

Team 3

Team 4

Team 5

Team 6

Team 7

Team 8

Team 9

Team 10

Team 11

Team 13

Team 14

Apart from a video, students could create another piece of (digital) content of their choice:

Team 1 created a promo image:

Team 2 created a poster:

Team 3 created an infographic:

Team 4 created a meme

Team 5 created a reminder image, sized for both LinkedIn & Instagram:

Team 6 created an impressive suite of content optimised for Facebook, LinkedIn and Instagram (with correct sizing for each individual channel):

Team 7 created a (digital) poster:

Team 8 took photos at the event which attendees could use on their LinkedIn profiles:

Team 9 created a (digital) poster:

Team 10 created a promotional (digital) poster:

Team 11 created group photos:

Team 13 created an Infographic after the event:

Team 14 took some photos at the event:

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